How important is context in augmented reality? Mandy Mandelstein of Modular(a) spoke at SXSW this morning about the impact of context and emerging technologies in augmented reality, particularly as a storytelling method. Mandelstein calls herself a "narrative technologist" and explained both the tech side and the narrative potential of AR. She referred to AR as "well-crafted illusions" and a method of blending layers of the real and digital. There are potentially infinite virtual layers that can be implemented into the physical world. AR has been a growing medium for several years now, and many film festivals like SXSW are implementing augmented reality and virtual reality components to their programming. "What are the limitations, and how can I design around them?" she posed as an early question. A few of the limitations within AR include permanence (how long can an AR experience exist and learn from its location), occlusion (can virtual content move behind real-world objects), and multi-user sync (how can you get two virtual worlds to line up). Mandelstein said technology is rapidly changing to solve these issues. Read More...
Published By: NoFilmSchool - Friday, 8 March, 2019