Some massive changes are taking place in the world of Social media. You can’t deny how much it has changed our lives – how we talk to each other and what we talk about, where we look for our entertainment, and where we get our news and information in general. We are spending a great deal of our time connecting online, and in the social media marketplace, time amounts to major advertising dollars. Rethink TV, published by Rethink Technology Research, is a service that provides research and data on OTT technology predictions and how changing business models affect video delivery. They also monitor the leading Pay TV companies, streaming services, and their partnerships with tech providers. Social media is where many go for their information and connections. Source: Pexels 280.4 billion hours of viewing each month! Recently, they released the Rethink TV Social Media Video Market 2023-2028 report. According to the report, the fastest growth in the Social media sector over the past ten years is in short-form videos like TikTok and Instagram Reels, for example. Incredibly, video viewing is projected to surge to 90.8% of total Monthly Active Hours (MAHs) on Social media by 2028. This amounts to a staggering 280.4 billion hours each month. You read that right! Additionally, the report shows that short-form OTT videos are contributing most to the increasing share of Social media’s advertising income. This trend is expected to become a $314 billion market by 2028 – far higher than Pay TV ($135.5 billion...
Published By: CineD - Tuesday, 14 November, 2023