Sony’s imaging products in the US are seeing widespread price hikes, with increases of up to 35% across cameras, lenses, and accessories. Tariff-driven cost pressures and global trade policy shifts are driving these adjustments, impacting filmmakers, photographers, and rental houses alike. Let’s learn more about the Sony price increases. Sony began raising prices for select cameras and lenses in the US on May 19, 2025, with adjustments now (since July 1) expanding across nearly its entire imaging lineup. According to cross-referenced data from B&H, Sony’s official US site, and Amazon, price increases now range from 7% to 34%, averaging around 13% across categories . Significant across-the-board Sony price increases Sony began raising prices for select cameras and lenses in the US on May 19, 2025, with adjustments now expanding across nearly its entire imaging lineup. According to cross-referenced data from B&H, Sony’s official US site, and Amazon, price increases now range from 7% to 34%, averaging around 13% across categories . Notably, the Sony RX100 VII has increased from $1,299 to $1,699, marking a 31% jump. Lenses have seen similar spikes, with the Sony FE 35mm f/1.8 climbing from $475 to $600, and lenses like the FE 40mm f/2.5 G and FE 24mm f/2.8 G seeing increases of 33% . Sony’s price adjustments are among the steepest in the industry, with Nikon, Canon, and Sigma also implementing price hikes of around 10% in line with baseline US tariffs. The Sony E-Mount lens lineup. Basically all imaging products are affected by...
Published By: CineD - Yesterday