It might be convenient to debut movies at home, but should that be the future? Cinemacon started yesterday, and news outlets are already buzzing with what's going on there. Sony chair Tom Rothman got up in front of the crowd and decried the day-and-date release strategy that's taken over Hollywood. Notably, Sony does not have its own streaming app and has chosen to hold titles during the pandemic rather than releasing them. Rothman even congratulated 20th Century’s Free Guy on its box office performance, citing why it worked: “Number one, it’s terrific, and number two, you can’t watch it at home. Go fucking figure!” Sony's Josh Greenstein said, "Debuting movies simultaneously in theaters and at home is devastating to our collective businesses." These are big words to start the week. Especially after the summer box office saw Warner Bros. and Disney movies struggle. But Disney was able to mitigate the tough times by selling its movies for $30 to watch at home. Black Widow only opened to $80 million, but it made another $60 million at home, giving it a successful release. Read More...
Published By: NoFilmSchool - Tuesday, 24 August, 2021