Are you still using Snapchat? It's the social media app that keeps on kicking, to the tune of more than 900 million monthly active users.Today, Perplexity.AI and Snap announced that the AI company will power AI search on Snapchat.This $400 million partnership means the AI startup will integrate its conversational AI answer engine in the Snapchat app, starting in early 2026.Snap's stock surged 25% after market close, according to Deadline."Our goal is to make AI more personal, social, and fun—woven into the fabric of your friendships, Snaps, and conversations," Evan Spiegel, Snap Inc. CEO, said. "This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future."Perplexity's AI-powered answer engine will become a default part of Snapchat, letting users ask questions and get conversational answers within the app.What This MeansIn 2016, IndieWire called Snapchat "the new frontier for independent filmmaking."We're not sure the assessment holds up, but this partnership could bring about some potential changes for content creators. I went over to Perplexity's search engine and asked it directly how this will help online creators, and got answers about how this new partnership will "empower Snapchat creators with AI search capabilities, improve efficiency in content creation, boost monetization options, and provide new competitive tools for digital storytelling and creative discovery."This is not the first integration of an AI tool within Snapchat. In 2024, it launched more augmented reality tools, and its...
Published By: NoFilmSchool - Today