We all know Shutterstock as the “place to get stock footage, photos, and more from”. Over the years many players have joined this competitive field and so has Pond5 with their extensive library. Now the two greats are coming together as Shutterstock acquires Pond5 to share their experience and share the goal of changing the world of stock media and content. Shutterstock acquires Pond5 with a market stealing purchase (in my opinion) grabbing the competing stock media giant Pond5 for a $210 million cash deal. This acquisition solidifies Shutterstock’s position as a leading destination for video and music content suited to creative professionals, production companies, and enterprises alike. Pond5’s content is nothing to shy away from (and Shutterstock grabbed it with both hands!). Their content can be viewed across creative landscapes to the tune of Netflix, Disney and the BBC. This integration of Pond5’s clips will add immense value to Shutterstock Studios customers for short form and long form creation. Shutterstock buys Pond5. Image Credit: Shutterstock / Pond5 What makes this a good partnership? Since its digital birth in 2006, Pond5 have grown into a massive contributor network, coming in at 115,000 active contributors across 180 countries! Between these contributors they upload more than 2.5 million assets each month, that’s an eye-watering amount of content! Jon Oringer, Interim Chief Executive Officer at Shutterstock had this to say: The acquisition of Pond5 provides immense value for our global customer base, with unparalleled access to one of the largest collections of editorial and commercial...
Published By: CineD - Thursday, 19 May, 2022