According to Wikipedia, the sony a7 came out in October 2013. I remember it well. What if Sony then decided to follow The Great Panasonic Strategy, and really follow through on delivering one full frame mega-hit after the other? In 2014 Sony then released the first a7s, a hybrid-focused filmmaking full frame camera. Let’s call it the Sony S1H for short. Luckily that was not all and photographers had something fun to play with as well… The Sony S1R with that thing photographers love above everything else… megapixels. So having established the basic model, the video model and the megapixels model – Sony were off to a flying start. Only one problem, all their customers were using incompatible lenses, and none of the cameras could autofocus properly. So consulting once more The Great Panasonic Strategy for success, Sony decided to sit it out for 7 years and do nothing. No more flagship cameras for you! (OK that isn’t strictly true… We did get the fantastic Sony a5, a cut price entry level camera which also couldn’t autofocus). So fast forward 7 years on from 2013, and the world is having a terrible time. There’s a deadly plague, and fascism is on the rise even in Sweden. At this point Sony decides to come back… Finally that Sony s1R is going to get a long-awaited update after 7 years in the wilderness. But not yet. First Sony must invite everyone who is expecting a Sony a7s successor to Tokyo, to...
Published By: EOSHD.com blog - Yesterday