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Reese Witherspoon Says Your Film Career Depends on Understanding Gen Z

We've been covering this a lot lately, but the film industry is in a state of flux. We've seen so much consolidation over the last couple of years, and on top of that, everyone is trying to find a way to get audiences' eyeballs on their content. Filmmakers have never been in a situation like this ever. And we're all looking for ways out. Enter Reese Witherspoon, a powerhouse actress and producer who has some ideas about the future of Hollywood and how we can succeed. Witherspoon recently dropped some truth bombs about the seismic shifts happening in the industry, from the viewing habits of Gen Z to the rise of Artificial Intelligence. Let's dive in. The Game Has Changed: Gen Z Isn't Going to the MoviesIn a recent interview with The New York Times, Witherspoon talked about some observations she's made about Hollywood recently. “I noticed my kids weren’t going to the movies,” Witherspoon said. “I had teenage kids. I went to the movies every Friday and Saturday night. Kids don’t go to the movies. Usually, people are seeing one movie a year in the theaters with their kids. You’ve got to go where the audience is, not lament the fact that they didn’t show up or have what I call ‘old-school-itis,’ which is like, Well, in my day. Well, it just doesn’t work that way! Attention spans are shifting. The way we make movies is going to change radically in the next two to three years.”Along with this...

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Published By: NoFilmSchool - Tuesday, 23 September

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