With stock footage sites sprouting out of the ground left and right, the stock footage market is getting rather crowded and saturated these days. In addition to that, there is the issue of aggregators like Blackbox, submitting their contributors’ content to multiple stock footage sites simultaneously, thus leading to confusing experiences for customers, who find themselves looking at the same rather drab content on different sites. RawFilm, a subscription-based stock footage site, that offers only self-produced content shot on RED cameras in REDCODE RAW exclusively, is taking aim at changing that. Producing stock footage seems like a rather enticing proposition: we all know we probably have tons of good looking footage wasting away on hard drives, because we over-shot the B-Roll for some of our projects. Now, how about that nice looking clip from that sunset at sea that we deemed to cheesy to include in our documentary generating some money, without us moving a finger? That’s the fantasy of stock footage and also the way that some sites suggest their contributors could work. The reality of the stock footage market is much different. Your footage will probably be bought with an specific edit in mind, meaning the customer will likely be looking for multiple different angles of that same shot, because that’s what’s going to make it editable and thus usable. In addition to that, your download rates – and by that your money earned – will likely only be high if you have a large catalog to choose...
Published By: CineD - Monday, 10 September, 2018