While being in Japan I had the chance to talk to Yosuke Yamane-san, director of Panasonic’s Imaging Unite about the release of the GH5 II, the upcoming GH6, and more. I hope that some of Yamane-san’s answers will satisfy your curiosity and appetite to learn more about the ever-evolving film industry. What would a visit to Japan be without taking the opportunity to review new cameras, discuss new equipment, and meet people in charge of developing and manufacturing some of the equipment we all use on a daily basis? Precisely, why I am so happy to have met again with Yamane-san in Osaka at Panasonic’s HQ. Without further ado, here is a transcription of our friendly conversation, in case that you don’t have the time to watch the interview. (Yamane-san’s answers have been translated from Japanese to English.) Johnnie: First thing first. I see that Panasonic is now strongly pushing their cameras under the LUMIX brand name. Is there a fundamental decision to move away from the name “Panasonic” and market all future cameras under that name? Asking as Panasonic did this kind of marketing move before in other fields with Technics and National just to name a few. Yamane-san: We have consistently promoted the LUMIX brand since the launch of the digital camera business. In the 20 years since the business was launched, we have sold more than 80 million units, launched many world’s first products as a challenger in the camera industry, and have been supported by many...
Published By: CineD - Saturday, 21 August, 2021