The box office is making a pandemic comeback. But is that enough? The pandemic box office has been up and down. Mostly down. It's hard to predict what movies will do well, but people are hoping that a new James Bond movie will help it bounce back. Especially since that movie moved several times to make sure it could capitalize on the moment. Well, No Time to Die's worldwide box office sits at $314,253,007, that's an incredible number... but since the movie cost $250 million to produce and at least another $100 million to promote, there's a lot of ground left to make up. The way movies work is that the theaters take a percentage of the profits. That means that studios take home only around 50% of the box office and have to make a profit off that. With extra costs incurred to move the film away from the worst months of the pandemic, it seems like No Time to Die will need to make somewhere between $800 and $900 million just to break even (according to Variety). The real question is, can it do that? Read More...
Published By: NoFilmSchool - Thursday, 14 October, 2021