Nikon has now taken their first official step into the world of cinema with the launch of the Nikon ZR. This is the company’s first 100% cinema-oriented mirrorless camera, the first to integrate RED’s tech inside, and the first member of the new Z Cinema lineup. Was it worth the wait? Let’s take a look! It may seem ironic now, but in 2008 Nikon had a golden opportunity to dominate the digital video market. Their D90 was the first DSLR to feature video recording. However, the company soon lost momentum: it was almost immediately surpassed by Canon in the DSLR era, and then completely overshadowed by Sony in the mirrorless days. Fast-forward 17 years, and Nikon now has a new opportunity to be back in the arena. I’ve tested all of their mirrorless cameras since the release of the Z9 in 2021, and I can confirm that, while not perfect, their products have grown considerably on the video side. On top of this, Nikon’s acquisition of RED last year came across as a serious commitment to compete in the cinema world, sparking curiosity and raising expectations across the industry. Nikon ZR. Source: Nikon / RED The first Nikon x RED-branded mirrorless camera, the ZR, is finally here, and comes at a time of fierce competition. Sony FX3 bodies keep flying off the shelves, and, as recently as yesterday, Canon announced the outstanding EOS C50 (make sure to check our initial coverage and review). However, Nikon seems to have a bit...
Published By: CineD - Today