Dark Rey and her Darth Maul-y, double-bladed lightsaber gives us life. Star Wars: The Rise of Skywalker has the unenviable task of wrapping up over 40 years of Star Wars storytelling, and the new footage out of film's recent D23 panel indicates that director JJ Abrams is more than up for the task. Moreover, the tease of new footage -- which comes at the end of a sizzle reel re-capping key moments and characters from both the prequel and original Star Wars trilogies -- perfectly satisfies Abrams' less-is-more "Mystery Box" storytelling style. Showing without telling (or showing too much) is a lost art when it comes to modern marketing for blockbusters. We usually get trailers that show off one too many money shots or set pieces while summarizing the main plot and beats of the movie in a way that feels like we've already seen that which the trailer wants us to pay to see. The special D23 footage below welcomingly subverts that trend and shows us how a literal teaser can be more effective than a full-blown trailer. Watch for yourself below. Read More...
Published By: NoFilmSchool - Monday, 26 August, 2019