Phototrend published a new interview with Nikon - here is the Google translation: How does Nikon see the photography market in 2020? Nikon Corp: Our competitors have also launched a number of new products, and we believe this will further activate the mirrorless market. We believe that the strengths of Nikon, namely the technologies developed over our long history with NIKKOR lenses and DSLRs that meet the needs of professional photographers, as well as the success that we have experienced in this field, can be used effectively in such a competitive environment. How does coronavirus impact production at Nikon? Nikon Corp: We are concerned that our ability to procure the parts we need will be adversely affected. We are closely examining the precise impact that this epidemic will have on our imaging activity. It is difficult to assess the precise situation at present because it will vary considerably depending on the magnitude of this impact or its duration. What is the place of SLR cameras in the coming years for you? Will Nikon eventually switch to a “100% mirrorless” strategy? Nikon Corp: Each system offers unique benefits. We will continue to promote both systems to meet the demands of more users. Mirrorless systems are compact and lightweight, and their electronic viewfinders (EVFs) provide users with a preview of the final image. DSLR systems have the advantages of optical viewfinders which facilitate viewing and framing of scenes and subjects, continuous and fluid shooting allowing the subject to be viewed in real-time, and reduced...
Published By: Nikonrumors - Sunday, 17 May, 2020