Generative AI continues to divide the filmmaking world. At CineD, we have already covered its growing role in editing, masking, visual effects, and immersive formats, and the reactions are often critical. For many working professionals, AI still feels less like a tool and more like a threat to craft and livelihoods. That is the backdrop against which Netflix has now stepped in with official generative AI guidelines: a set of rules for when and how productions can use generative AI, with a strong focus on talent rights, data protection, and what is allowed on screen. Instead of banning AI altogether, Netflix positions it as something that can support creativity, as long as it is handled responsibly. Their new partner document works like a roadmap: it shows what is considered low risk, what needs to be escalated, and where productions must stop and get written approval before moving forward. The basics: Netflix’s guiding principles The guidelines start with a handful of common-sense rules. Don’t use AI to mimic copyrighted work or recognizable talent. Don’t upload scripts, unreleased footage, or crew data into random tools. Stick to secure, enterprise-level platforms where possible. And above all, don’t let AI replace union-covered work or generate new performances without consent. If you can check all those boxes, you are generally in the safe zone. A month ago, we reported about Netflix‘s first (public) use of generative AI video in some VFX scenes of the series “The Eternaut“ (“El Eternauta“). “El Eternauta“ was the first Netflix...
Published By: CineD - Today