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Live TV Establishes New Aesthetic Standard at Olympic Games

The 2021 Tokyo Olympic Games have come to a close . As athletes celebrate their wins and ponder over their losses , the technicians that produced this event in all its socially distanced glory , also have something to celebrate . This year ’ s Tokyo Olympics was a triumph in live tv production . By combining 4K , HDR , and Dolby Atmos sound , NBCUniversal created immersive and compelling stories out of a live broadcast . While few people managed to see the broadcast of the Tokyo Olympic Games in all its visual and audible glory , NBCUniversal &# 8217 ; s experiment bore hearty fruit . While still in an early experimental phase , technologies that have been a staple of modern cinema and television , are now making their way to broadcast . Remember the question everyone kept asking a few years ago ? &# 8220 ; Who needs 4K ? Everything is broadcast in HD !&# 8221 ; Well , the answer is here . ATSC 3 . 0 – A new standard for Live TV Before we dive into NBC &# 8217 ; s broadcast experiment , let &# 8217 ; s chat about standards . The A dvanced T elevision S ystem C ommittee , or ATSC, is an industry group that determines what technologies are and can be used for broadcasters across the nation . Back in 2009 , they did this with the ATSC 1 . 0 Standard . This...

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Published By: CineD - Monday, 9 August, 2021

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