When it comes to making movies, AI has always been seen as a lazy shortcut for people who don't want to get their hands dirty or pay a crew to make something unique and special. But still, the promise of just instantly getting what you want was too much for some to pass up, like Lionsgate, which entered a partnership with Runway AI last year with the hopes that AI could help them revolutionize their studio by feeding it their library. Well, how has that been going? According to a recent report from The Wrap, it’s not going well at all. In fact, Lionsgate has hit the same creative limitations and logistical headaches that humans hit when they make a movie, and then they also hit those very specific AI legal problems as well. Let's dive in. AI Needs More Than What Lionsgate Can Offer The core of the deal was that Lionsgate would give Runway AI its entire film library to train an exclusive, custom AI model. The studio would then use this bespoke tool to generate new content based on its own IP.It was an ambitious and great idea; to pay a lot less to just pump out content. Isn't that why we all got into the movie business? Even though I found this to be foolish, I understood the financial reasons behind the decision. If you could actually just pump stuff out based on what you already had, it could be a huge money source for you....
Published By: NoFilmSchool - Yesterday