Lensvid published their interview with Nikon - nothing interesting to report, just plain vanilla answers. Nikon did not even want to do a video interview in order to have a full control of the answers given. Here are some of the Q&A: Q: In more detail, how did this affect Nikon specifically and what have you been doing as a company to stay relevant and profitable given this change (restructuring, changing focus etc.)? A: We expect the still camera market will decline, and we always keep this situation in mind as we develop our business. However, there is still a demand for still photography and video that smartphones simply cannot meet. Those demands are particularly strong in the mid and high-level segments. We can see there is a huge potential here and we’re increasing our focus in that area. Furthermore, as we have announced, we have changed our company structure in line with this trend. Q: Looking forward, do you have an estimate on when the decline in camera purchases will stop and does this leave a big enough market for all the major players to work with, especially given the high R&D costs associated with developing new camera technologies? A: It’s difficult to anticipate the timing and market size in future, however, we predict that the enthusiast and professional market won’t disappear. We will continue to develop new innovative products and by using technologies from high-end products within others, for example, we can reduce R&D costs. Q: Let’s...
Published By: Nikonrumors - Wednesday, 4 March, 2020