I've always been a sucker for funny ads, and it's not just me. This post was written by Michael Pirone. Every year, I get hundreds of marketing managers and founders asking me to make a funny ad to advertise their products. It didn't hit me until recently why that actually was. I was reading Ogilvy on Advertising (David Ogilvy's advertising rule book), and there's a section on the ten more effective types of TV ads. At the top of the list, in first place: Humor. Hmm... coincidence? Maybe. So I do a small thought experiment. What are the ten most memorable ads I've seen in my career? Read More...
Published By: NoFilmSchool - Monday, 19 June, 2023