Michael Cioni, one of the founders of Strada, and his crew put the iPhone 15 Pro to the test with an affordable rig to see the smartphone’s capabilities. Does the iPhone fit the category of cinema camera or do we have to wait to see it perform as such? The resulting shots are impressive, so let’s take a look at their experiment. Some weeks ago, we interviewed Michael Cioni (formerly Frame.io/Adobe) about Strada, an AI-enabled cloud platform for content creators founded by him and his brother, ex-Netflix Peter Cioni. On their YouTube channel, they give information about technology and creativity for filmmakers, and in this episode, they wanted to push the iPhone 15 Pro filmmaking possibilities to see if it behaves like a cinema camera. The experiment – pushing the iPhone 15 Pro’s boundaries The video opens with a scene shot with the iPhone 15 Pro that looks impressive. Even if we don’t have an exact definition of ‘cinematic’, the scene fits the category. Of course, Michael Cioni and his team are fully aware of the iPhone’s limitations and that for a project like this, they would most likely use a solid cinema camera. Still, he wanted to experiment and see how far he could push the boundaries to come to his own conclusion. We asked Michael, why he chose to route when it’s possible to achieve similar results with a more traditional setup, and this is what he answered: When I do shoots like this I don’t shoot them with...
Published By: CineD - Tuesday, 19 March, 2024