The iPhone 13 is here. Apple has just announced the release of its new phone in four different variations. As with years before, the new iterations come with increased battery life and efficiency, as well as brighter and better displays. But this year brings some new additions that are positioned to shake up the camera market once again: iPhone 13 cinematic mode and ProRes recording. This year could be a massacre for the camera industry as it looks like it might be time to throw out your entry-level or prosumer cameras. When it was first released, the iPhone shook up the cellphone market. While some people hated the lack of a keyboard, almost a decade and a half later it has defined the market. When was the last time you saw a physical keyboard on your cellphone? With the introduction of prosumer grade video and photo options, Apple started to tackle the camera market. Point-and-shoot cameras no longer exist because of it. Directors and cinematographers started to choose the iPhone as a unique and cost-saving solution to shoot their films. But now, with the iPhone 13, the cinema camera market is the next target in Apple’s crosshairs. With the addition of Cinematic Mode and ProRes built right into the phone, Apple is positioned to not only disrupt but to give creatives a novel approach in how they create their stories in the visual medium. iPhone 13 Cinematic Mode – computational depth-of-field for video We recently published an article about rumors...
Published By: CineD - Tuesday, 14 September, 2021