With recent legislation, Denmark may have kick-started a landslide, changing the very foundation of intellectual property. The Northern European country recently started an initiative to revise its intellectual property model, granting individuals copyrights for their likenesses. This will include their face, voice, and body features. This act is specifically aimed at deepfakes and AI-generated content that tries to exploit the reputation and credibility of select famous individuals for malicious purposes. However, this core change may ripple throughout the entire world of visual content. Copyright and intellectual property regulations were established to encourage creatives to create by making them the owners of their intellectual and creative works. Worldwide, legal measures are in place to ensure that creators receive credit, symbolic recognition, and the financial rewards tied to their original work. But as creation changed, so did the corresponding legislation. The AI revolution confronts us, as well as lawmakers, with a quantum leap in terms of creation, unraveling the very fabric of reality-media relations. Image made with Dall-E 2, FireFly, and Photoshop, a long time ago. Extreme measures? The Danish legislators aim to provide us, the people, with tools to combat AI-generated deepfakes. Has anyone used our facial features, voice, etc., in generated content? We will be eligible to demand their removal. To me, this seems fair and logical. The immense power of AI generators can be easily used for malicious purposes, trashing one’s reputation, and even worse, using one’s reputation to spread disinformation and outright lies. While I generally agree on...
Published By: CineD - Yesterday