Mike Crimp, the CEO of IBC Show, announced that IBC 2021, which takes place in Amsterdam, was pushed from September to December 3-6 2021. This way, the promoters can provide a safer event for all participants. Furthermore, the IBC 2021 is planned to be a “hybrid event” meaning it will focus on both online digital form and physical trade show. The last 15 months have certainly not been a very good time for physical events. Since the global outbreak of the COVID-19 pandemic, many events got canceled. This, of course, included trade shows as well. All physical tradeshows in 2020, including NAB, IBC, and Photokina had to be canceled or transformed into virtual events. Photokina, as a physical trade show in Cologne, was even fully suspended until further notice. For this year, the NAB 2021 Show in Las Vegas was moved from April to October. Up until now, IBC 2021 in Amsterdam was planned to happen, as usual, in September 2021. The promoters now announced, however, that they are pushing the event further to December 2021. As Mike Crimp, the CEO of IBC wrote in an official letter: Following a period of industry consultation, the IBC Partnership Board has agreed that IBC2021 will now take place on December 3-6 at The RAI in Amsterdam. The Trade Show Floor. Source: IBC The Board made the decision based on the results of the recent IBC exhibitor and visitor surveys and evaluation of the traveling situation in Europe and other core markets. According...
Published By: CineD - Wednesday, 26 May, 2021