The story of the year so far is Ryan Coogler's Sinners, which, as of May 21st, has made $318,923,168 at the worldwide box office. It's been a massive success for Warner Bros. and a cultural sensation. And behind it all is an impressive rollout that completely understood that audiences wanted a reason to go to the movies, and they needed a film that demanded to be seen on the biggest screens possible: IMAX. Sinners entire narrative has been driven by the use of IMAX cameras, with a ton of its marketing built around the use of IMAX cameras, film stock, and the biggest and best screens across the world. The film, which premiered on April 18, 2025, leveraged the premium format to enhance its immersive experience, translating directly into impressive ticket sales.And the cost of those tickets helped the box office surge, as well. Another big story on Sinners was its staying power in theaters, with only a tiny 6% drop-off in subsequent weeks. For example, in its second weekend of release, IMAX screenings accounted for a remarkable $12.3 million of the film's $58.5 million global box office haul, representing approximately 21% of the total from the large-screen format. By that point, the cumulative global IMAX gross for Sinners had already reached $30.6 million, contributing a significant 19% to the movie's overall earnings. - YouTube www.youtube.com When the film was doing unprecedented numbers, WB also allowed it to be rereleased in 70mm, catering to continued audience demand for the premium...
Published By: NoFilmSchool - Yesterday