Streaming services are notoriously stingy when it comes to revealing their numbers. Before streaming services existed, television and film were dominated by hard numbers. For movies, you only had to look at the box office and DVD rental industry to see how well you were performing. For TV, Neilsen ratings told us who was watching what during the week. Now, it seems like we only hear numbers from streamers when they're great. Like how Netflix just told us Bridgerton became their most-watched TV series of all time. With streamers so tightlipped, the job falls on third-party companies to try to track what's going on online. Streamers keep their numbers to themselves because they always want to project popularity and success. It keeps their investors happy. And when shows trend on social media or have massive numbers, they leak that to help their businesses grow. Third-party companies try to track these numbers to keep streamers in check, but are their numbers reliable? Read More...
Published By: NoFilmSchool - Thursday, 28 January, 2021