If there was one major takeaway from this year’s Adobe MAX conference in Los Angeles, it’s simply this: AI is here. Love it, hate it, it doesn’t matter. AI has been the talk of the town for several years now, and while it’s still taking shape to its true form, it’s undeniable that it’s the major force of the future.But what does that future actually look like? As part of our coverage of Adobe MAX this year, we sat down to chat with Dave Clark, the co-founder and chief creative officer at the AI studio Promise, to hear what he thinks about this new future and the importance of finding balance between traditional filmmaking techniques and the new age of generative AI.Disclosure: This interview was done as part of a roundtable discussion with other journalists at Adobe MAX. The questions and answers have been edited for clarity and into a more straightforward format.Discussion Topic: Tell us a bit about Promise and your background in filmmaking.Dave Clark: My background is in traditional filmmaking. I started off at Pratt Art School, went into commercial advertising as a creative director, and then made the pivot into directing commercials and brand films because I was always a filmmaker at heart. For many of the jobs I had, I was that creative director on set over the director's shoulder saying, "Actually, let's shoot it from this angle. Let's use this lens." Then I realized, maybe I should just be the director, so I made the...
Published By: NoFilmSchool - Yesterday