As professional cinematographers, we are bound to know the tools that craft light into an image. Cameras have always utilized the pinnacle of available technology to harness mechanical and optical advances to forge better imagery. Contemporary cameras are meticulously made with great precision to provide us with a remarkable variety of creative options. But sometimes we are given a glimpse into the core of image-making, and such is the IMAGO camera at the heart of I OF THE LENS. I OF THE LENS is a unique exhibit. It lets the audience participate in the creative process as both the photographer and the subject, while standing inside the huge IMAGO camera. The IMAGO camera is at the heart of the I OF THE LENS exhibit. Credit: IMAGO The IMAGO camera As we squabble about Super 35, full frame, medium format, 65mm, or IMAX, the IMAGO camera at the center of I OF THE LENS is on a different level. This monstrous photographic contraption captures images on 60x200cm direct positive photographic paper. This means the image coming out of it is a unique “one-off” print. The concept is similar to the popular Instax or the more traditional Polaroid images but on a very different scale. But it’s more than the photographic product. It’s about a whole new experience. Full-body photographs, captured on 60x200cm direct positive photographic paper by the IMAGO camera. Image credit: IMAGO The IMAGO experience To get your image printed on paper, you step inside the IMAGO. There’s a mirror...
Published By: CineD - Thursday, 22 February, 2024