This post was written by Michelle Gallina and originally appeared on the Adobe blog on December 12, 2024.Faced with this challenge, Gabriele Calvi achieved the seemingly impossible. His animated music video, “Mom, How Fresh I Am,” made oral hygiene cool for Italy’s youth and helped his client, Silvercare, give its communications a “fresh” touch.The cheerful film also made Calvi the 2024 Adobe MAX Creativity Award honoree for Animation and was nominated as Best Music Video by the Motionographer Motion Awards. Created with the help of Adobe Illustrator and Adobe After Effects, “Mom, How Fresh I Am” is a reminder that great storytelling doesn’t have to be serious to make an impact. It’s also a testament to Calvi’s sense of humor and the creative possibilities that can be unlocked when artists don’t take themselves too seriously.Sweet sounds and passion projectsCalvi fell in love with creativity at an early age, inspired by his favorite animated series, the latest MTV music videos, and hours spent playing video games. It was during college that he was first exposed to digital design and began nurturing his talents as a designer. Within a few years of graduating, he found himself working with major advertising agencies like BBDO and TBWA, and has since built an impressive roster of clients, from Barilla, to Google, to Spotify. See on Instagram Motion graphics for the iconic Italian brand Barilla. Image source: Gabriele Calvi.Now more than 10 years into his freelance career, Calvi reflects on how keeping an open mind and...
Published By: NoFilmSchool - Wednesday, 18 December, 2024