Personal View site logo

Editors Petition: Apple, Please Make Final Cut Pro a Priority

Since the controversial introduction of – what was then still called – Final Cut Pro X 11 years ago, despite having made huge advancements, it appears many users and supporters are still feeling let down by the tech giant, with their requests for further features and development falling on deaf ears. Cue Final Cut Pro. A Letter to Apple’s CEO. The world of video editing has come leaps, bounds and jump cuts in the last decade. Of course, NLEs “Non Linear Editing Platforms” (a term for the cool kids out there) have been around with the likes of Avid and Adobe since the late 80’s and early 90s. In 1999, Apple made a huge splash when they dipped their toe into the ‘holy’ post-production waters with the release of the original Final Cut Pro, which has been discontinued and replaced by Final Cut Pro X in 2011, which was a controversial, full reboot of the app. Similar to the 2011/12 frustrations around the removal of legacy (and non-legacy) features in the release of Final Cut Pro X, supporters of the software are again banding together to unify their ongoing frustrations. Collectively, they feel that Apple continues to overlook and under-serve the “Pro Editing” side of the market, as more and more professionals wish to use FCP in a specialised industry setting. Have a read of the petition here. Now, in a brief summary, in case you don’t want to read into the depths of the letter and its contributors, they’re...

read more...

Published By: CineD - Monday, 16 May, 2022

Search News