DJI’s lowest priced drone, the DJI Mini SE, is now available in the USA at around $300 which is its lowest price yet for one of their drones. The model has gradually been launched in several territories since it was first seen for sale in Walmart back in June. The Mini SE is yet to be seen for sale in Europe. The new model is made up of a technology from existing models like the Mini 2 and the older Mavic Mini. The staggered product release is data driven. DJI check territories that can stand higher prices and market to less mature ones initially with cheaper products. Europe is seen by DJI to be open to investing more in drones than others so can’t have the SE model yet. DJI’s Mini SE drone – a hybrid of the Mini 2 and Mavic Mini drones. (Image credit: DJI) The sub-$300 drone market is one that DJI hasn’t concentrated on before but is vast and full of fair weather flyers. But what does this market want in a drone? Well, buying a feature rich drone is a bit like buying a smartphone – you’re picking features you think you need at a price you’re willing to pay. pic.twitter.com/agxlPAF1Pb— Güçlü Atamer (@GAtamer) June 11, 2021 The buyers at Walmart managed to get hold of the DJI Mini SE back in June. Mini SE feature list The SE sits with DJI’s other ultra lightweight drones at only 250g in weight. Under the hood you’ll...
Published By: CineD - Thursday, 12 August, 2021