Let’s be honest, no matter how much we try to keep up with new tech, particularly AI, just when we think we know what’s happening, something even more advanced comes along. Actors want to protect their likenesses from perpetual use, and writers worry that the next major blockbuster might be penned by Google Bard. Yet, despite our efforts to protect ourselves, our jobs, and even our faces, there always seems to be a big corporation one step ahead of us, looking for a way to get around it. Now, the new Disney Loki poster for their season 2 has come under fire. Let’s have a look at where we stand! This time the corporation is Disney, who was recently accused of using generative AI in their promotional poster for Loki, now in its second season on Disney Plus. To make matters confusing, the section of the Disney Loki poster (the clock in the background) that was alleged to have been generated with AI was apparently downloaded from Shutterstock. However, Shutterstock’s licensing terms do not allow artists to use any AI-generated images unless the AI image was created on Shutterstock’s own AI platform. In other words, even if Disney had licensed the image from Shutterstock, they would still have been in violation of Shutterstock’s own terms of service since the image was not generated using Shutterstock’s AI platform. Confused? You’re not the only one! Disney Loki poster and the future of artists Whether we can think faster than companies like Disney?...
Published By: CineD - Tuesday, 17 October, 2023