In this episode, Johnnie talks with filmmaker and lens creator Peppe Badalamenti, joining from Guatemala. Pepe has built something very personal: a small lens brand – LVX Cinema Lenses – shaped by his own journey, his heritage, and his love for cinema. What makes his work special isn’t just the image, but the intention. Every lens he produces under LVX Cinema Lenses supports real people and real stories — from care homes in his community to children who deserve better chances in life. It’s filmmaking with compassion at its core. This conversation is gentle, thoughtful, and a reminder that our craft can be more than just gear — it can be a way to give back and stay connected to what matters. So, as always, hit that play button and enjoy your weekly dose of our Focus Check podcast. Apple Podcasts Spotify Amazon Music PlayerFM iHeart Radio YouTube Chapters and Articles in This Episode 00:00 – Intro 03:37 – Peppe Badalamenti’s personal story 08:51 – What is LVX Badalamenti Cinema Optics and how did it started? LVX SUAREZ. Credit: LVX 10:26 – How does LVX creates is lenses? 14:21 – About Peppe’s short film that was shot on Juarez Lenses 17:29 – How can you get the LVX lenses? LVX SUAREZ. Baced on Canon Sumire. Credit: LVX 22:56 – Philosophy & Social Purpose Behind the Brand and what Lenses are coming next? 27:36 – Looking Ahead: Future Lens Collections 30:37 – Closing Thoughts & Farewell We hope you enjoyed this...
Published By: CineD - Today