Canon celebrates their 21st year as the world’s leading interchangeable camera systems manufacturer. Their 2024 imaging group strategy seems to point to some interesting trends and shifts, which include an attempt to establish an absolute position in the mirrorless market. Canon also notes a shift toward the experience of the audio-visual content consumer. The company will tackle these challenges, as well as efficiency and profitability challenges, with various methods and practices. Canon boasts an established reputation, as they are no stranger to innovation and technological progress. The Company has maintained their place among the leading patent applicants in the USA for over a decade. Several important innovations gained Canon prominence in the photo-video industry, and the venerable EF mount is fundamental for many of them. The mount, launched in 1987, completely replaced its FD predecessor. Offering fully electronic camera-lens communication, it launched Canon’s system to their top position and they’ve maintained it ever since. Canon current EF & RF Lenses. Image credit: Canon The inclusion of fully electronic communication and a focus motor in every lens made EF lenses relatively easy to fully adapt to other systems. Almost every modern mirrorless mount has an EF adapter, and most include autofocus and other advanced features. However, as long and interesting as Canon’s history may be, this article is about their future. So, what does Canon have in store for us? Absolute position in the mirrorless market While objective stats are hard to come by (and there is more than one way...
Published By: CineD - Wednesday, 20 March