Yesterday’s “Scary Fast” Apple Event, which saw the unveiling of the new MacBook Pro and iMac with M3 chips, was entirely shot on iPhone 15 Pro Max. Apple just shared a behind-the-scenes video and stills from the production. When Apple announced the iPhone 15 Pro and iPhone 15 Pro Max in September, we already anticipated that the pro video world might soon see a similar shift to the DSLR revolution over a decade ago: The introduction of Apple Log, which gives access to the full dynamic range of the phones’ sensors as well as an otherwise less unprocessed image (no post sharpening or algorithmic HDR effects applied), combined with the ability to shoot ProRes on the phones and even record externally onto SSDs (and SD memory cards, for that matter, using a card reader), unlocks unheard-of visual capabilities of pro filming with a smartphone. Yes, the sensor is small, compared to most pro cameras. But if you can work with that fact and mostly shoot with deep depth-of-field, it could mean that you can produce images that are hard to discern from much higher-end cameras in many scenarios. iPhone 15 Pro Max rigged on an admittedly huge Spacecam rig. Image source: Apple Apple delivers the proof that it’s possible: entire event shot on iPhone 15 Pro Max And now, it turns out, Apple themselves delivered the proof to that theory. Their latest Apple Event, dubbed “Scary Fast”, which saw the introduction of the MacBook Pro M3 and iMac M3, was...
Published By: CineD - Tuesday, 31 October, 2023