Smartphones are mature, with manufacturers looking for ways to stand out. With the launch of the iPhone 15 Pro, Apple have put the focus very clearly on the professional video capabilities of the new handsets. But there is more here than meets the eye… The tech giant went so far as to shoot the latest Apple Event on the iPhone 15 Pro Max using the much touted new headline feature which makes all the difference – Apple LOG. The results have a deep depth of field and only use one lens, but otherwise demonstrate very good results, with a robust codec, very good dynamic range, good colour and very low noise even in the drone shots at night. You can see for yourself here, although bear in mind not every shot is with the iPhone: Apple makes a ‘thank you’ to Blackmagic and Beastgrip at the end, likely because Resolve was used to grade the footage! I really do hope Apple can continue to improve iMovie… I mean, Final Cut Pro X so that it meets the same standard especially for colour grading. It is no secret that Apple have their eye on the mirrorless camera market, where increasingly phones are adopting key features of our much-loved enthusiast cameras. Aware of how many Apple users are creative professionals, like photographers, filmmakers, musicians and social media content churner-outers, they are keen to make a new selling point of the iPhone – that of a B-cam to your Sony a7. Actually...
Published By: EOSHD.com blog - Wednesday, 1 November, 2023