Eddie is the AI assistant video editor for pros and this week they just launched a trifecta of announcements to bring “ChatGPT” capabilities to Premiere Pro, DaVinci Resolve, and Apple’s Final Cut Pro with their powerful prompt-based AI video editing integrations, which we covered here.Eddie (the company, not the AI) has also started creating great editorial celebrating the movers and shakers that pushed forward our beloved production industry. See their previous epic narrative about the sunglasses billionaire who founded the RED digital cinema camera here.This month’s longform article takes a new look at the bombshell that is Final Cut Pro’s migration of 7 to X.An Untold Look at the “Debacle” of FCP7 to XApril 2011. Las Vegas. A stage. A reveal. A gasp. And then… the fallout.The launch of Final Cut Pro X didn’t just divide the editing world. It shattered it. Editors fled. Forums exploded. Legacy users cried betrayal. Apple, once the scrappy disruptor-turned-Hollywood darling, suddenly looked like it had fumbled the final reel.That’s the story. Or was it?What if the launch of FCPX wasn’t a mistake, but the moment? The moment that, fifteen years later, quietly reshaped how content is created today.This is the story with new eyes, clarified with the passage of time.Act I: Ahead of the TimelineBefore Final Cut Pro X, editing was frozen in time.Things were already digital. But the interface was analog at heart. Tracks. Bins. Timelines that looked like tape. Even Apple’s own Final Cut Pro 7 still clung to analog metaphors.Enter Steve...
Published By: NoFilmSchool - Yesterday