Adobe is stepping up their generative AI game with the launch of the Firefly Video Model in public beta, calling it the industry’s first commercially safe AI video generation model. You can now try it through Generate Video (beta) in the Firefly web app or in Adobe Premiere Pro with the Generative Extend (beta) feature. Unlike other AI video tools, the Adobe Firefly Video Model is built to generate IP-friendly, production-ready content so brands and agencies can use it without worrying about copyright issues or legal trouble. It also integrates directly into Adobe Creative Cloud, making it easy to move AI-generated elements into real production workflows. For reference, we first covered the Firefly Video Model announcement, including Generative Extend and AI dubbing, here on CineD. Now, let’s see what’s new in the public beta. Source: Adobe What does “commercially safe AI video generation” actually mean? Generative AI is exciting, but it comes with a lot of baggage, especially when it comes to ownership and ethics. Adobe is tackling these concerns head-on by training Firefly only on licensed Adobe Stock content, public domain materials, and legally acquired assets. One of the standout features of Firefly is built-in Content Credentials, which act as a digital authenticity tag for AI-generated media. Adobe has been pushing for transparency in AI content, working with the Content Authenticity Initiative to make sure anything generated by Firefly is labeled and traceable. Bottom line: Firefly-generated videos are designed to be safe for commercial use without the messy copyright concerns other AI models might bring. Source: Adobe New AI video tools for creative professionals Firefly...
Published By: CineD - Thursday, 13 February, 2025