Adobe and Frame.io have announced today that they will join forces – Adobe buys Frame.io for $1.275 billion and will integrate its cloud reviewing technology deeply into its products. The deal should close in Q4. Let’s take a closer look at what’s coming. Frame.io is a platform that has really gained ground since its inception in 2015, and proven to be the solution to a problem most people didn’t know they had: A straightforward way of reviewing video edits for creatives, directors, clients and editors alike, without sending each other endless confusing emails with timecode marks in various colors. Yep, CineD relies on Frame.io too (and like it more than we thought we would) Within the CineD workflow for editing reviews, we are very happy to use Frame.io on a daily basis, and it truly has served us well so far, considering that we are regularly even sending either proxy or hundreds of gigabytes full resolution unedited footage across continents to our editor who’s located on a different continent in a different hemisphere! Shameless plug here, but Frame.io truly is faster than uploading/downloading footage to/from your own NAS or other web services. Image Credit: Frame.io Adobe pays $1.275 billion for Frame.io Today, both companies announced they intend to integrate Frame.io with Adobe for a whopping $1.275 billion. The deal is not closed yet as it still has to go through regulatory approval, but they intend to close in Q4/2021. Frame.io acquisition by Adobe, explained by co-founder and CEO Emery Wells In...
Published By: CineD - Thursday, 19 August, 2021