@endotoxic: With a much better sensor, great dynamic range, great lowlight, proper LOG profiles, built in ND-filters and working EF-mount. So an FS700 missing the SDI, high speed and 4K compabilities, or twice the price of a Blackmagic but still only AVCHD. I don't hate it as much as others do... But it's still way overpriced. If Canon dropped the price to $4000 (making it a competitor to FS100) and the C300 to compete with the FS700, then yes!

hahaha... that was pretty funny canon. But please release the real specs now please. :)

I like this camera. AVCHD 24Mbps 420 is not so bad. It can be upresized to 422 10bit with cineform neoscene with great results and great to post production. The sensor is bigger than FS100, something about 1.5x crop factor. It can use Nikon mount lenses. It is small and portable, it seems the LCD screen is in the back and there are nd filters. Also the 8.3megapixels sensor downsized to 1080p is perfect image quality. Also high iso is clean. I think the 1080 60i can be deinterlaced to 1080 60p with field interpolation to do slow motion and it will be almost the same quality as 720p upresized. Just expensive, price could be the same as FS100.

I'm actually tempted concidering form factor and (most probably) IQ out of the box. Specwise it can't beat the FS700, but in the end it's the handling and IQ that matters.. But it really annoys me with lack of 50/60p. And output options - the FS700 is much more futureproof..

I understand that internal codec is 4:2:0 8-bit, but I can't find data about HDMI output. Maybe this would be 4:2:2 8 bit, like the FS700?

What a pathetic joke. Does Canon really think that brand-loyalty is so strong that anyone will overlook such better options as the Blackmagic camera, the Kineraw, or even the FS700?

on US page they claim Color Space 4:2:2 - but it looks like it was wishful thinking.

http://www.usa.canon.com/cusa/professional/products/professional_cameras/cinema_eos_cameras/eos_c100#Specifications

Canon has a lot of nervs to bring 4:2:0 24mbps for 8k to the market in 2012. What would they do without their huge basis of professionals with EF lenses?

@last_SHIFT Yeah FS700 with it's killer slow mo and 4K upgrade option. I just never found FS100/700 footage to be aesthetically good, it has a very video feel to it. Canon should lower the C100 to at least $5K to compete.

C100 + Atomos = C300? lol cheap option

THOSE features for the same price as an FS 700? I would like to have some of that stuff that Canon was smoking :-)

Sensors and ASICs became so complex that it is now extra hard for them to move fast.
It is interesting how electronics giants forced Canon and Nikon compete on their field.

Plus it was to easy to kill C300 :-)

@retrospective

Biggest issue is upcoming Sony NEX video camera. It is full frame, with APS-C crop mode and much much cheaper. Looking at the NEX cameras, it'll have much better EVF, and better or same screen, plus it'll have 50p/60p for certain.

Considering that it has XLR audio inputs, ND filters, Canon LOG and low bitrate AVCHD(file size won't be as demanding). It may be attractive to a lot of users. You can shoot with the camera right away without any other accessories required like cage, mattebox, etc... of course you need a lens.

The important part is how "good" is the AVCHD 24 Mbps? Plus you have output to uncompressed video directly to external recorder.

Hopefully the street price will be under $7K once it hits the stores!

The form Factor reminds of this: http://static.petersofkensington.com.au/images/ProductImages/171521-Zoom.jpg Yes, thats a toilet Brush :)

That would look right if it sits on Toys R Us shelf.

That red "C" mark looks retarded... Made in "C"hina?