Mumbo-jumbo language with "quantum-based RAW image compression". Its can compress RAW file data sizes by up to 80% without quality loss.
Yes, it is magic without logic, live with it, and bring them your money. No one will notice that they use usual HEVC like compression (or even worse) anyway.
Thanks.
Other option can be use HEVC for static images (ala Apple is doing for stills).
So it will be same as that RED did using JPEG2000 to compress raw planes.
It can be reached using Cineform-like wavelet transforms. It's a bit lossy, but usable. You can see Cineform sources here: https://github.com/gopro/cineform-sdk
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