Prices leak

iPhone 12

• 128Gb NAND — $700
• 256Gb NAND — $800 ($100 premium for 128GB, cost of extra 128Gb NAND for Apple is below $10)

iPhone 12 Max

• 128Gb NAND — $800
• 256Gb NAND — $900 ($100 premium for 128GB, cost of extra 128Gb NAND for Apple is below $10)

iPhone 12 Pro

• 128Gb NAND — $1000
• 256Gb NAND — $1100 ($100 premium for 128GB, cost of extra 128Gb NAND for Apple is below $10)
• 512Gb NAND — $1300 ($200 premium for 256GB, cost of extra 256Gb NAND for Apple is below $20)

iPhone 12 Pro Max

• 128Gb NAND — $1100
• 256Gb NAND — $1200 ($200 premium for 256GB, cost of extra 256Gb NAND for Apple is below $20)
• 512Gb NAND — $1400 ($200 premium for 256GB, cost of extra 256Gb NAND for Apple is below $20)

Considering recent changes on DRAM and NAND prices, as well as drop of camera module prices due to smartphones sales fall - new iPhone lineup sets absolute margins record for Apple (some of models cost 1/4 of the asking price to produce, some 1/3).

Apple even requested suppliers to provide cheaper battery option for all but Pro Max, so smartphones will switch to suppliers who are usually used in the mid range Chinese and Samsung smartphones, such approach will allow to milk another $15-35 depending on model.

@Bernie

Good resolution mode is 12mp, all else is various weird ways to make it bigger marketing number.

Overall most progress in 58-108Mp sensors is handling of high contrast scenes, but only if software will match this. Video HDR on Android still mostly sucks compared to Apple devices.