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Nikon expect further 50% camera market drop, will focus on elites only
  • Vitaliy_KiselevVitaliy_Kiselev

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    Note that sales are not in units! It is USD and for lenses also.

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    And again missing even revised forecast

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  • Vitaliy_KiselevVitaliy_Kiselev

    Where Nikon is headed? In completely wrong direction, as now Japanese companies are behaving like lemmings in famous documentary (actually much worse as real lemmings don't do this).

    They want to have 4 Z Mount bodies soon, as well as leave 1-2 old DSLRs.

    APS-C models will be reduced to absolute entry level 3xxx model and one more advanced model.

    All cameras except entry models will have new record margins, Nikon also will focus only on most expensive lenses with affordable ones being reduced to 3-4 models total. Management think that Z Mount must not have cheap lenses.

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