Sure - I was mostly speaking from my experience on my laptop (1050 maxq) with Resolve where with some LUTs and color correction applied, playing 4k 8-bit back in Resolve results in about 70% GPU utilization according to Windows. I'm guessing it could be more efficient, but I don't think people are going to jump ship from Premiere/FCP/Resolve/other major editors because they aren't as fully optimized as they could be.

Well, it got like 21% more cores at a lower clock speed and a boost in memory performance. In the most optimistic use case, it could be 25-30% faster for existing software and it will most likely be a lot less for a bunch of things (expect 10-15%).

Underwhelming performance would also explain why they are doing a 1-month preorder on it - I'd be shocked if the review embargo were lifted more than a week before the cards ship (in order to keep people from canceling orders).

It would also explain why their demos on stage were pretty much entirely ray tracing and not showing huge gains in existing software and/or games.

In the meantime, a 1050 is more than enough for most 4k editing use cases and a 1080ti is outstanding (and a great deal at $600 - if I hadn't just blown all of my spare money on new lights for a series of upcoming night shoots, I'd be all over that deal to replace the 970 in my home theater/gaming PC).

Don't make assumptions on rumors.

Underwhelming? What you are talking about? Do you have benchmark tests somewhere?