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Black Friday Preliminary and Results
  • According to Consumer Technology Association (CTA) market research presented at the annual CES 2018 Unveiled media event in the New York Metropolitan Pavilion Thursday, retailers are competing furiously throughout the month, before and after Thanksgiving, with special deals, many of which involve some sort of technology device.

    From a CTA consumer study conducted just last weekend, 44 percent of those surveyed said they plan to shop now through the beginning of Thanksgiving week; 33 percent are shopping on Black Friday, and 51 percent are shopping on Cyber Monday.

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  • Smartphones were especially important, accounting for 37.6% of retail visits and about 21% of revenue for the holiday. Conversation rates also increased 10% on phones when compared to last year.

    A dramatic increase of shoppers using mobile devices for the most important shopping days of the year represents a reckoning for retailers. Those that don't have an optimized, streamlined, easy-to-use mobile app with mobile-wallet integration are going to be left behind and ignored.

    Capitalists keep pushing smartphones, as with them it is much harder to shop efficiently, hence margins will be bigger.

    "They don't want a population of citizens capable of critical thinking. They don't want well-informed, well-educated people capable of critical thinking. They're not interested in that. That doesn't help them. That's against their interests. They don't want people who are smart enough to sit around the kitchen table and figure out how badly they're getting fucked by a system that threw them overboard 30 fucking years ago.
    You know what they want? Obedient workers ­ people who are just smart enough to run the machines and do the paperwork but just dumb enough to passively accept all these increasingly shittier jobs with the lower pay, the longer hours, reduced benefits, the end of overtime and the vanishing pension that disappears the minute you go to collect it."
    (c) GC

    Adobe Analytics found that with smaller retailers, measured by those with revenue under $10 million annually, shoppers had a 30% higher chance of clicking the buy button on smartphones than with large retailers. That represents a huge opportunity for smaller retailers to grab market share from their larger peers.

    Fucking bullshit. We have good topics to tell real stories

    It is small guys that Amazon crush the most each year. Thousands won't make it till February.

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  • Well...FWIW, my contribution to Monday's $6.59B in online sales totals was $17.59 for a book (including gift wrapping).

  • Cyber Monday results

    This holiday shopping season is off to a "historic" start, or at least its online version, after Cyber Monday posted the largest-ever online sales day in history as U.S. Consumers purchased a record $6.59 billion online, Adobe estimated late on Monday, with smartphone purchases breaking a record with $1.59 billion in sales.

    Adobe measures 80% of online transactions from 100 major U.S. retailers. The firm said that that November has so far racked up $50 billion in online revenue, up 16.8% year-on-year. 2017, Adobe projects, will be the first year to break $100 billion in online sales, which is actually a downward revision from Adobe’s previous figure of $107.4 billion. (As a point of comparison, online sales in the US reached $94.4 billion for the holiday season in 2016.)

  • U.S. retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving, up 17.9 percent from a year ago, according to Adobe Analytics, which measures transactions at the largest 100 U.S. web retailers, on Saturday.

    Adobe said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest U.S. online shopping day in history

    So now Adobe also responsible for your purchases. :-)