PR

With the new Loxia 2/35 and Loxia 2/50 lenses, ZEISS combines maximum image quality with classic ease of use for E-mount full-frame cameras. During photokina, which will take place in Cologne from September 16 to 21, photography enthusiasts can see and try out this new family of lenses for the first time.

“Ever since the Sony Alpha 7/7r/7s helped compact system cameras break through to the full frame, there has been a growing desire for a ‘digital manual focus‘ experience that combines the best of both worlds. With the Loxia 2/35 and Loxia 2/50, which are the first members of a new family of manual focus lenses for the E-mount full frame, ZEISS is ready to exceed those expectations,” said Christophe Casenave, Product Manager with ZEISS Camera Lenses.

The Loxia lenses offer several key highlights, including optimization for digital sensors and electronic viewfinders, the mechanical aperture setting and – for ambitious videography – the mechanical deactivation of the aperture click stops (de-click).

The Loxia family has been specially optimized for digital sensors and the functions of mirrorless E-mount full-format cameras. An electronic interface transmits lens data (EXIF), but also recognizes focus movements and, if desired, activates the camera’s magnifier function. Moreover, the Loxia lenses enable precise manual focusing and a mechanical setting of the aperture (working-aperture aperture priority). This traditional way of working can express one’s personal photo lifestyle, and open up surprising new creative possibilities to compose the image that go beyond all automation.

“If I had to describe Loxia lenses in just one sentence,” according to Christophe Casenave, “I would say, ‘tradition meets modernity’. These lenses have been designed for photographers who enjoy shooting spontaneous scenes, but without giving away the work of composing the image to the camera.”

Thanks to the mechanical deactivation of aperture click stops progressive aperture settings are possible (de-click)

Yet photographers are not the only ones who will enjoy the Loxia. Ambitious videographers will have at their disposal the possibility of progressive aperture settings (de-click). This will put a tool with enormous creative potential into their hands thanks to the mechanical deactivation of aperture click stops. The lenses’ precise manual focusing also makes the Loxia suitable for professional video productions.

The Loxia lenses are optimized for digital full-frame sensors, and incorporate the approx. 2.5 mm thick low-pass and infrared filters in front of the sensor in the corresponding Sony cameras.

The Loxia 2/50 will be available worldwide starting October 2014 and the Loxia 2/35 from the end of the fourth quarter of 2014. The recommended retail price of the Loxia 2/35 will be EUR 965.55* (US$ 1,299.00)* (excl. VAT) and that of the Loxia 2/50 will be EUR 713.45* (US$ 949.00)* (excl. VAT).

http://www.cinema5d.com/zeiss-loxia-emount-lenses-announced/

@GMC

Do you have some samples?

Sometimes I fail to catch companies logic.

http://backgroundblur.com/post/100239673053/zeiss-loxia-2-50-vs-sony-zeiss-fe-1-8-55-vs-mitakon

http://www.verybiglobo.com/zeiss-loxia-502-review-comming-soon/

https://www.flickr.com/photos/keepnitgood/with/15584574315

From near to far focusing distances, in a wide variety of lighting conditions, this lens performs in a very consistent and predictable manner. Sharpness should be a given at this price point and thankfully it delivers, even wide open.

http://zachashcraftphotovideo.com/blog/2014/11/24/zeiss-loxia-50mm-f2-review

35mm review

http://dc.watch.impress.co.jp/docs/review/lens_review_2/20141224_681420.html

http://www.thephoblographer.com/2015/02/26/first-impressions-zeiss-35mm-f2-loxia-sony-full-frame-e-mount/

This lens is incredible. It’s more affordable than the 35mm f2 Loxia, has the Zeiss characteristics that we’ve come to know and love (for the most part) has a nice size in relation to the camera bodies, and just overall is tugging at our hearts.

http://www.thephoblographer.com/2015/03/11/review-zeiss-50mm-f2-loxia-sony-full-frame-e-mount/

I've been reading up on these two lenses. The 50mm seems to fair better. I think it was Lloyd Chambers who said that the 35mm wasn't good enough until around F8 and even then the corners were not great (but I could be misquoting/misremebering).

http://ilovehatephoto.com/2015/03/03/zeiss-loxia-35mm-f2-0-vs-zeiss-sonnar-35mm-f2-8-lens-review-comparison/