@kholi what's ironic is, in my case, the producer would have been okay if I were suggesting a Canon 7D instead of GH2. They'd worked on multiple projects shot on the 7D. Though it's also a DSLR, and by extension carries an "unprofessional" stigma, it's "Canon" and visually looks more robust. He looked at me incredulously when I told him that there was a gulf of difference between image quality on the little GH2 and that 7D, not just slight, but a ridiculous difference. I still had to come up with an alternative.

He suggested the AF100 which only made me chuckle. The compromise we could agree to was the BMCC. I told him it was either that or Scarlet. I didn't see any other options between the two. This was last summer and now there's a few between them but all sporting the same sensor and two from BMD. I'm still inclined to choose the BMCC but these are slick options and they fully address any lingering perceptual issues with this producer and his apprehension over the on-set image for his money men, whomever they are.

Hahaha yeah we were kicking that idea around for a long time at the top of the DSLR days. I mean TECHNICALLY that's what the HDMI module for Ursa would be no?

I don't think a client would have any idea that the nose of the camera's a GH4 or A7S or something like that.

KineFINITY should have done it instead of messing with the 4K/25K cameras haha.

Perception may not even be important to producers, it's when they have to explain "it makes great pictures, though" to the people paying. Nobody wants to spend time constantly reminding or reassuring said money folk that it'll be okay.

They look at a big camera and just assume it costs a lot of money, thus it should make nice pictures. And, now, everyone's shooting with REDs, it's almost like there's no excuse in the mind of the dollar dealer: we paid for this, why aren't you using a big camera like my competitor?

@BurnetRhoades

Main thing is that it looks pro for any client :-)

I recently read it weighs less than an Alexa Plus and dimensions are apparently slightly smaller too. DSLRs require weight to be added for no other reason than because they're too light and this translates to cheap looking handheld and shoulder mounted footage unless movement is modulated in this way.

This camera is so big and the LCD also so big and fullhd (i liked this idea of big flip lcd), everything so big that the internal space could be used to implement a quad core i7 computer inside with 32gb ram and ssd drives to turn this beast into a editing station, with wifi, nfc, SIM mobile card to allow internet connections and do direct uploads, emails social networking and so on... LOL... a complete Tele News station on the road. you just put yourself with a green or blue screen behind to do the News presentation and intercut with the street interviews and images... or edit the narratives and deliver to the theaters wherever you are. a small mouse and small keyboard could be spit out in a touch of a button. I remember the old panasonic PK959 VHS camera with a caractheres generator with a flip out keyboard at the side.

Nobody in their right mind, if they're truly Alexa or F65 level customers, would have this on their radar, except as an option to own rather than rent.

May be, or may be not. People are different and most professionals just look at this as tool and ability to save money.

Plus we have absolutely no idea about sensor modules that can be released.

I doubt the Alexa or the F65 will be passed over in favor of this in hollywood..

Instead, this will be an upgrade for everybody that currently has a blackmagic camera, so I guess you can tack on whatever difference from buying/selling your current BlackMagic camera to the price tag

@jleo haha, good one.

The way I see it is BMD makes wonderful products currently owns a BMPCC and I love it. I will always support & buy their new products because they are very revolutionary, and I don't think anyone currently can come up with such great products for such low cost. The Canon C100 is currently $5k a Thousand more you get all that goodness & I'm really thinking about it for Raw 1080p 60fps I know that's going to be lovely.