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- Sony Cameras and Lenses Are Reportedly Seeing Price Hikes of Up to 35% Due to US Tariffs
NoFilmSchool (Thursday, 3 July, 2025) - According to reports from those keeping track of such things, Sony has quietly been raising prices on its cameras and lenses in the United States over the past few months. These price hikes, which range from just below 10% to as high as 35% are most likely due to tariffs... - Megadap and Techart AF adapters also not compatible with the latest Nikon Z8 firmware update version 3.0
Nikonrumors (Thursday, 3 July, 2025) - The Megadap ETZ21 Pro (Sony E to Nikon Z) autofocus lens adapters are also not compatible with the latest Nikon Z8 firmware update version 3.0: A similar situation exists with the Techart Z-mount adapters – see this Reddit discussion. Viltrox also warns: don’t update Nikon cameras’ firmware with... - Hot! Sony FE 100mm F2.8 Macro GM OSS coming soon!
SonyAlphaRumors (Thursday, 3 July, 2025) - How2Fly reports: Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS. It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro. However, unlike the original 90mm lens, this one will carry the GM branding, indicating... - F1 Movie Used Custom Sony Compact Cameras & iPhone Cams I Adobe Firefly Sound Generator – CineD Focus Check Ep71
CineD (Thursday, 3 July, 2025) - Sometimes, new films demand such unique technical requirements that they end up pushing the boundaries of camera technology. The upcoming F1 movie is a perfect example—two tech giants, Sony and Apple, developed custom cameras specifically for capturing the extreme conditions of Formula 1 racing, with cars reaching speeds of up... - Sony Japan launched first A7IV cashback campaign…sign the A7V launch is near? SonyAlphaRumors (Thursday, 3 July, 2025) - A Japanese reader told me this: I’ve noticed the A7IV is eligible for Sony Japan’s “cashback” program. Essentially, all purchases of Sony A7IVs directly from Sony are discounted by up to 60,000YEN (or roughly $400) from the original list price. Offers like this are typically made only when a new...
- Sony Implements up to 35% Price Increases on Cameras and Lenses in the US Amid Tariff Pressures CineD (Thursday, 3 July, 2025) - Sony’s imaging products in the US are seeing widespread price hikes, with increases of up to 35% across cameras, lenses, and accessories. Tariff-driven cost pressures and global trade policy shifts are driving these adjustments, impacting filmmakers, photographers, and rental houses alike. Let’s learn more about the Sony price increases. Sony...
- F1: The Movie – How a Custom Sony Compact Body and Apple’s Custom iPhone Camera Were Used to Capture Speed CineD (Thursday, 3 July, 2025) - Apple and Sony teamed up with director Joseph Kosinski and DP Claudio Miranda, ASC, to capture real F1 racing in F1: The Movie using the VENICE 2, a Sony-engineered compact camera, and a custom iPhone-based system, setting a new standard for high-speed cinematic capture. Let’s dive into the camera tech...
- How F1: The Movie Used a Custom Sony Compact Body and Apple’s Custom iPhone Camera to Capture Speed CineD (Thursday, 3 July, 2025) - Apple and Sony teamed up with director Joseph Kosinski and DP Claudio Miranda, ASC, to capture real F1 racing in F1: The Movie using the VENICE 2, a Sony-engineered compact camera, and a custom iPhone-based system, setting a new standard for high-speed cinematic capture. Let’s dive into the camera tech...
- Now available for preorder: New Meike 35mm f/1.8 FE lens SonyAlphaRumors (Thursday, 3 July, 2025) - You can now preorder the new 35mm f/1.8 PRO autofocus FE lens at Meike Global (Click here). And the new 24mm f/1.4 FE will be available for preorder in late July ( 600 grams, minimum focus 0,27cm and 72mm filter thread, for E/Z/L mount) The post Now available for preorder:...
- Leica Q3 Now Supports Audio Recording Through USB-C From Compatible RØDE Microphones CineD (Thursday, 3 July, 2025) - The Leica Q3 premium full-frame compact camera now supports audio capture via USB-C from selected RØDE microphones, expanding their multimedia production potential. Leica has quietly expanded the capabilities of their flagship Q3 camera with a significant firmware update that enables audio recording through its USB-C port when paired with compatible...
- Redefine Your Android Smartphone Filmmaking Workflows with This 4K HDMI Adapter NoFilmSchool (Wednesday, 2 July, 2025) - Along with the ability to work with iPhone models, the Accsoon SeeMO 4K HDMI Adapter is set to offer compatibility with Android smartphone devices starting this summer. This new version of the Accsoon SeeMo 4K HDMI Adapter will bring Android users the same ability that has been available for iPhone...
- Enhance Your Sony VENICE Extension Mini With This Expert Expansion Kit NoFilmSchool (Wednesday, 2 July, 2025) - While not as exciting as, say, a new BURANO 2 or a VENICE 3 announcement, perhaps, Sony did make some waves recently with their surprise unveiling of the company’s new VENICE Extension System Mini. A way to shoot in smaller and tighter spaces while still getting some of the highest...
- The Sony RX1II has become a classic and is the only Sony camera whose value is increasing! SonyAlphaRumors (Wednesday, 2 July, 2025) - Sony RX1R II: The Only Sony Camera Becoming a Collector’s Classic Most Sony digital cameras lose value over time. But there is one clear exception — the Sony RX1R II. In 2020, used RX1R II prices hit rock bottom around $1,850. Now, in 2025, the camera trades for around $2,200–$2,400...
- New Laowa 12mm f/2.8 Lite Zero-D FF lens review by Christopher Frost SonyAlphaRumors (Wednesday, 2 July, 2025) - Last week Venus Optics announced the new Laowa 12mm f/2.8 autofocus Full Frame E-mount lens. You can preorder it now at BHphoto, Venus-store, Amazon. At $699, it’s more affordable and easier to use than its 10mm sibling. Christopher Frost reviewd the lens and these are his key findings: Build &...
- Samyang is soon launching new “prima” lenses! SonyAlphaRumors (Wednesday, 2 July, 2025) - Samyang just posted the following teaser text on Instagram: Prima Series from LK Samyang. Portable. Practical. Perfect for creators. Easier to carry, more enjoyable to shoot. I have no info about possible lens specs yet… The post Samyang is soon launching new “prima” lenses! first appeared on sonyalpharumors....
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