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- Sony financial statement hints at New Tri-Layer Sensor!
SonyAlphaRumors (Wednesday, 30 July, 2025) - On June 13th, Sony held a “Fireside Chat” for investors and they shared updated presentations. One aspect that is particularly interesting is the talk about the new 3-Layer sensor. This tech will allow to improve all aspects like sensitivity and speed. Sony is clearly pushing the boundaries because it sees... - Just announced: New Petzval 55mm f/1.7 MKII Art Lens for Sony SonyAlphaRumors (Wednesday, 30 July, 2025) - You can now preorder the new E-mount Petzval 55mm f/1.7 II at Adorama (Click here). The post Just announced: New Petzval 55mm f/1.7 MKII Art Lens for Sony first appeared on sonyalpharumors....
- Lomography Joseph Petzval Series of Lenses Launched with Artistic Bokeh Control
CineD (Wednesday, 30 July, 2025) - Lomography has introduced a new lineup of manual prime lenses in the Joseph Petzval Focus Coupled Bokeh Control Art Lens Series. These lenses take the original 1840 Petzval optical formula and bring it into the modern world. They are fully manual, built with real character, and designed for full-frame mirrorless... - Zacuto Drops Viewfinder Solution for Sony’s New PXW-Z300 Camcorder
NoFilmSchool (Tuesday, 29 July, 2025) - To follow up on the new Sony PXW-Z300, a lightweight, professional 4K camera built for run-and-gun shooters, ENG professionals, and all types of documentary-style filmmakers, Zacuto has released an add-on to address one of the main concerns with this new Sony camcorder.The Sony Z300 brings some impressive specs and versatility,... - Confirmed: Sigma’s New Fast Prime Lenses Drop August 19! SonyAlphaRumors (Tuesday, 29 July, 2025) - Trusted sources (Thanks!) just told us Sigma will have a new press event on August 19. And this is what we are likely to get: 200mm f/2.0 Full Frame “Sports” lens for Sony E and Leica L 35mm f/1.2 Full Frame “ART” lens for Sony E and Leica L 12mm...
- More Sony RX1rIII reviews SonyAlphaRumors (Tuesday, 29 July, 2025) - Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK. The post More Sony RX1rIII reviews first appeared on sonyalpharumors....
- PetaPixel review of the Sony RX1rIII: Was This Worth Waiting for Nearly 10 Years? SonyAlphaRumors (Monday, 28 July, 2025) - Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK. PetaPixel reviewed the new Sony camera and concludes: In 2025, it feels like a nostalgic blast from the past with some nice but minor quality-of-life improvements. That said, for almost as many nice things that we gained, we lost...
- Sony Dominates China’s Camera Sales! SonyAlphaRumors (Monday, 28 July, 2025) - JD.com released info about the current Chinese Camera market (Year 2025). It reveals just how dominant Sony has become in the interchangeable-lens camera segment. In 2025 China’s online digital camera market grew steadily. JD.com shared the following ranking: Sony ranked #1 in brand sales across both the interchangeable-lens camera and...
- Sony Claims the RX1R III is in high demand….
Canonrumors (Monday, 28 July, 2025) - Sony launched the RX1R III to the surprise of everyone, even the usual suspects that get cameras in hand before an announcement. Was this done to block leaks? Or was it something else…… High-Demand? Sony is now claiming the RX1R III is in high demand that there is a supply... - Schneider 14-24mm f/2.8 review by PetaPixel SonyAlphaRumors (Monday, 28 July, 2025) - PetaPixel tested the new Schneider 14-24mm f/2.8 lens! Preorders are now open at BHphoto (Click here). European preorder are open at Fotokoch, Calumet, FotoErhardt, WexUK. And here is one more review from Dustin Abbott: The post Schneider 14-24mm f/2.8 review by PetaPixel first appeared on sonyalpharumors....
- Zacuto Z-Finder Introduced for the Sony PXW-Z300 CineD (Monday, 28 July, 2025) - American manufacturer Zacuto has just introduced their Z-Finder solution for the Sony PXW-Z300. This solution mounts directly to the camera’s swivel LCD via a mounting bracket, providing 2.5x magnification with adjustable diopters. So, let’s take a closer look at it! The Sony PXW-Z300 camcorder was announced a week ago, and it...
- This week only: Up to 10% off on Sony cameras and lenses at WexUK SonyAlphaRumors (Monday, 28 July, 2025) - For one week only you save big on Sony gear at WexUK (click here). Voucher code “SONYLENS10” for 10% saving off ALL Sony lenses with the exception of 400mm GM and 600mm GM Voucher code “SONYCAMERA5” for 5% saving off ALL Sony cameras (FF, APS-C, FX series, compacts etc.) with...
- Tony Northrup tests the new Sony RX1rIII and says “I want it” SonyAlphaRumors (Sunday, 27 July, 2025) - Right now twelve Sony RX1r III cameras are in Stock at Amazon US (Click here). Tony Nrthrup really like the new RX1rIII: Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK. The post Tony Northrup tests the new Sony RX1rIII and says “I want it” first appeared on...
- Just announced: New Godox iT20/iT22 ultra compact flash SonyAlphaRumors (Sunday, 27 July, 2025) - Godox launched the new compact flashes for Sony cameras: Godox iT20 at BHphoto and Amazon. Godox iT22 at BHphoto and Amazon. Godox Magnetic Attachment Kit for iT20, iT22, iM20 & iM22 at BHphoto and Amazon. Godox Diffuser for iT20 at BHphoto and Amazon. The post Just announced: New Godox iT20/iT22...
- Real life comparison between the Sony RX1rIII and the 10 year old RX1rII SonyAlphaRumors (Sunday, 27 July, 2025) - It took Sony 10 years to deliver a successor to the RX1R II. The changes may seem minor—but they matter. The clever (and maybe gimmicky?) pop-up EVF is gone. So is the tilting LCD, sadly.Sony kept the same lens and still didn’t add IBIS. What we got instead is the...
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