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- Leaked image of the new Samyang 16mm f/2.8 “Prima” FE lens
SonyAlphaRumors (Friday, 4 July) - On this image you see both, the upcoming new 16mm f/2.8 and 85mm f/1.8 PRIMA lenses from Samyang. On the very left the already available 35mm f/1.4 Prima lens. The post Leaked image of the new Samyang 16mm f/2.8 “Prima” FE lens first appeared on sonyalpharumors.... - Leaked image of the new Samyang 16mm f/1.8 “Prima” FE lens SonyAlphaRumors (Friday, 4 July) - On this image you see both, the upcoming new 16mm and 85mm f/1.8 PRIMA lenses from Samyang. On the very left the already available 35mm f/1.4 Prima lens. The post Leaked image of the new Samyang 16mm f/1.8 “Prima” FE lens first appeared on sonyalpharumors....
- Canon PowerShot SX740 HS vs. Sony ZV-E10
Canonrumors (Friday, 4 July) - Okay, picture it: you’re finally going on that dream trip — or you’ve decided your cat’s dramatic daily life needs to be documented for YouTube. Your phone’s decent, but you want something that’ll blow people’s socks off. In one corner, you’ve got the Canon PowerShot SX740 HS, the compact cam... - Canon R8 vs. Sony A7 III: The Budget Full-Frame Brawl Canonrumors (Friday, 4 July) - So, you’re craving that sweet full-frame look — creamy bokeh, low-light wizardry, and detail for days — but you don’t want to sell your kidney to get it. Enter the Canon R8 and Sony A7 III: two cameras that promise pro-level image quality without a pro-level price tag. But which...
- First leaked image of the new Samyang 85mm f/1.8 “Prima” FE lens SonyAlphaRumors (Friday, 4 July) - Here are the first leaked images of the new Samyang 85mm f/1.8 “Prima” FE lens. This lens is going to be announced very soon. This would be the 35th E-mount lens with this focal length (list here at BH). Don’t know why this lens is actually needed :) The...
- Is the FX2 Sony’s Best Stills Body Yet?
CineD (Friday, 4 July) - Sony’s FX2 is the company’s latest compact cine camera, announced earlier this year. Joining the FX3 and FX30, it occupies a new niche, based on its higher-resolution sensor. As thoroughly discussed in our launch article, the Sony FX2 is unique in that it may be the first hybrid camera to... - This $600 Lens Feels Like a G Master – Sirui Aurora 85mm F/1.4 Review by Chris Niccolls SonyAlphaRumors (Friday, 4 July) - Chris Niccolls tested the new Sirui 85mm lens. Here is what he think about this lens: Versatile Lens Choice: Chris praises the 85mm focal length for portraits and street photography. The lens is compatible with Sony E, Nikon Z, Fujifilm X, and L-mount, unlike the Viltrox which is Sony-only. Surprisingly...
- B&H 4th of July Sale
News Shooter (Friday, 4 July) - B&H has a ton of 4th of July sales on a wide array of products. If you have had your eye on something, then now could be the time to purchase, especially with a lot of products increasing in price due to tariffs. I have listed just a handful below.... - Prepare Your Body and Your Rig for the Sony FX2 With This Modular Cage Design
NoFilmSchool (Thursday, 3 July) - One of the most anticipated cameras of 2025 has finally been announced and is on its way. The Sony FX2 is ready to capture vivid 4K video with natural gradations, realistic color, and low noise in both full-frame and Super 35 modes.This new Sony digital cinema camera is already looking... - Sony Cameras and Lenses Are Reportedly Seeing Price Hikes of Up to 35% Due to US Tariffs NoFilmSchool (Thursday, 3 July) - According to reports from those keeping track of such things, Sony has quietly been raising prices on its cameras and lenses in the United States over the past few months. These price hikes, which range from just below 10% to as high as 35% are most likely due to tariffs...
- Megadap and Techart AF adapters also not compatible with the latest Nikon Z8 firmware update version 3.0
Nikonrumors (Thursday, 3 July) - The Megadap ETZ21 Pro (Sony E to Nikon Z) autofocus lens adapters are also not compatible with the latest Nikon Z8 firmware update version 3.0: A similar situation exists with the Techart Z-mount adapters – see this Reddit discussion. Viltrox also warns: don’t update Nikon cameras’ firmware with... - Hot! Sony FE 100mm F2.8 Macro GM OSS coming soon! SonyAlphaRumors (Thursday, 3 July) - How2Fly reports: Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS. It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro. However, unlike the original 90mm lens, this one will carry the GM branding, indicating...
- F1 Movie Used Custom Sony Compact Cameras & iPhone Cams I Adobe Firefly Sound Generator – CineD Focus Check Ep71 CineD (Thursday, 3 July) - Sometimes, new films demand such unique technical requirements that they end up pushing the boundaries of camera technology. The upcoming F1 movie is a perfect example—two tech giants, Sony and Apple, developed custom cameras specifically for capturing the extreme conditions of Formula 1 racing, with cars reaching speeds of up...
- Sony Japan launched first A7IV cashback campaign…sign the A7V launch is near? SonyAlphaRumors (Thursday, 3 July) - A Japanese reader told me this: I’ve noticed the A7IV is eligible for Sony Japan’s “cashback” program. Essentially, all purchases of Sony A7IVs directly from Sony are discounted by up to 60,000YEN (or roughly $400) from the original list price. Offers like this are typically made only when a new...
- Sony Implements up to 35% Price Increases on Cameras and Lenses in the US Amid Tariff Pressures CineD (Thursday, 3 July) - Sony’s imaging products in the US are seeing widespread price hikes, with increases of up to 35% across cameras, lenses, and accessories. Tariff-driven cost pressures and global trade policy shifts are driving these adjustments, impacting filmmakers, photographers, and rental houses alike. Let’s learn more about the Sony price increases. Sony...
