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- Just announced and now in stock — the new Viltrox 50mm f/1.4 PRO FE is available for $549 at Amazon!
SonyAlphaRumors (Wednesday, 15 October) - The new Viltrox 50mm f/1.4 PRO FE is now available for $549 at Amazon (click here). There are no reviews yet, but given its specs and build, it looks like a strong performer — priced about $400 less than the Sigma and nearly $900 cheaper than Sony’s GM version. The... - Speculation about upcoming Sony GM lens refreshes: Is the 100-400mm GM next?
SonyAlphaRumors (Wednesday, 15 October) - Since everyone is always speculating about what Sony will release next, I’ve put together a small table. With the Olympic Games coming up, the 100–400mm and the 400mm look like strong candidates for a “GM II” version. Especially the 100–400mm, which Sony promoted heavily for sports photography. Of course, an... - Laowa 200mm f/2.0 FE review by Alex Phan
SonyAlphaRumors (Wednesday, 15 October) - The new Laowa 200mm f/2.0 FE at Venusstore (wordlwide shipment). Alex Phan posted this review of the new Laowa 200mm f/2.0 FE lens: I want to extend a big thank you to the Laowa team for giving me the opportunity to use this lens over the past four weeks. After... - Laowa 200mm F2 AF FF
News Shooter (Wednesday, 15 October) - Laowa has officially unveiled its 200mm F2 AF FF full-frame lens. The lens is available in Sony E, Nikon Z, and Canon EF mounts. The lens weighs 1.59kg / 3.74 lb for the Sony E and Nikon Z mount versions. The Canon EF mount version is 1.78kg / 3.51 lb.... - New Viltrox 85mm f/2.0 FE lens is coming on October 20
SonyAlphaRumors (Wednesday, 15 October) - Viltrox has been on a wild lens-release streak lately! ???? Today, they will officially launch the 50mm f/1.4 PRO FE (more about that later), but the excitement doesn’t stop there — another announcement is already set for October 20, and it’s almost certainly the 85mm f/2.0 EVO. Let’s hope the... - Now available for order: Venus Optics Laowa AF 200mm f/2 AF FF lens for Nikon Z-mount
Nikonrumors (Tuesday, 14 October) - Venus Optics officially released the previously reported Venus Optics Laowa AF 200mm f/2 AF FF lens for Nikon Z-mount. Orders are now open on he official website with international shipping available. Here are the details: Ultra-large f/2 aperture Beautiful bokeh rendering Lighter than others in its class Precise autofocus... - Finally the new Laowa 200mm f/2.0 FE lens is available for preorder for $1,999!!!
SonyAlphaRumors (Tuesday, 14 October) - The new Laowa 200mm f/2.0 FE lens is now available for preorder at Venusstore (wordlwide shipment). This lens is $1300 cheaper than the Sigma 200mm f/2.0! Here are the first reviews: The post Finally the new Laowa 200mm f/2.0 FE lens is available for preorder for $1,999!!! first appeared on... - Sony France manager on the future A7V: “Our philosophy is major innovations in each generation.”
SonyAlphaRumors (Tuesday, 14 October) - The French magazine Phototrend published an interview with Fabrice Abuaf, Senior Product Manager IP&S at Sony France. A couple of interesting points: Sony Alpha 7 IV and Sony Alpha 7 III are the best-sellers for Sony. In Asia, the bestseller is the Sony A7C II. The French market share in... - September 2025 Digital Camera Sales Ranking from Japanese Retailers
SonyAlphaRumors (Tuesday, 14 October) - The September 2025 rankings from Japanese retailers reveal that Sony’s momentum in the mirrorless market has slowed slightly compared to Fujifilm and Canon.Let’s see if the Sony A7V will bring back some proper WOW effect! Best selling cameras at Mapcamera: Ricoh GR IV Fujifilm X-M5 Fujifilm X-E5 Ricoh GR IIIx... - A Highly-Anticipated 50mm Full-Frame Lens Is Set to Be Released for Sony E-Mount Shooters This Week
NoFilmSchool (Monday, 13 October) - The online rumor mills are buzzing about a major new lens announcement that could be quite exciting for Sony E-mount shooters. The highly anticipated Viltrox 50mm f/1.4 PRO Full-Frame E-mount lens appears to be set to be officially released this week on October 15th.Let’s examine what a teaser from Viltrox... - TTartisan announced the new SILVER AF 75mm f/2 SILVER Full Frame Portrait Lens
SonyAlphaRumors (Monday, 13 October) - TTartisan just launched the SILVER version of their 75mm f/2.0 FE lens on TTartisan store and Amazon. A perfect match for the Silver Sony A7CII don’t you think? Reminder: Their new hot selling 17mm f/4 Tilt-Shift full-frame lens for E-mount is in Stock at Amazon US&EU and TTArtisan store. The... - TTArtisan 17mm f4 Tilt Shift Brings Ultra-Wide Perspective Control to Full-Frame and GFX
CineD (Monday, 13 October) - TTArtisan has introduced a new 17mm f4 tilt shift lens designed for full-frame and medium-format mirrorless cameras. It offers ±8° tilt, ±8mm shift and a large 64mm image circle. The lens launches for Sony E and Fujifilm GFX mounts at around $509, or roughly €579 in Europe. With this release,... - New Zeiss Otus lens will be announced this week?
SonyAlphaRumors (Monday, 13 October) - After the new Otus 50mm and 85mm, it looks like Zeiss will announce another OTUS lens this week. The original DSLR Otus lineup included four lenses: 28mm f/1.4 55mm f/1.4 85mm f/1.4 100mm f/1.4 Based on this, the most likely candidates now are a 28mm f/1.4 or a 100mm f/1.4.... - Tilta Extended Pro Monitor Mount Arrives With Double-Hinge Height Adjustments And SmallHD-Compatible Pins
CineD (Monday, 13 October) - The new Tilta Extended Pro Monitor Mount adds a double-hinged swivel arm for fast height changes, tool-free tension control, and SmallHD-compatible locating pins, all in a compact NATO-based design. It is available for pre-order now at $53, discounted until October 23, with shipping in two to three weeks. Tilta’s latest... - New image of the Tamron 25-200mm FE lens!
SonyAlphaRumors (Monday, 13 October) - Our reader “MaBoCado” sent me this: I sighted the Tamron 25-200 today at Imaging World fair in Nuremberg, Germany. Unfortunately, It wasn’t possible to check it or to make use of it for testing purposes. All I’ve learned so far is that the new lens will launch at the same...